ABL Case Study | Disrupting WealthTech Onboarding in Pakistan

Our goal with the investment management customer onboarding solution was crystal clear. We wanted to empower our customers with seamless access to investment opportunities, regardless of their location.

Naveed Nasim

CEO, ABL Funds

In a world where digitalization is rapidly reshaping different industries, optimizing customer onboarding has become a critical focus for forward-thinking financial institutions. This is especially true in Pakistan, where mobile connectivity surged from 75% in 2020 to 80.5% in 2023, accompanied by a significant rise in internet users from 43.02 million to 61.61 million over the same period. However, only 19% of adults in Pakistan have a bank account, highlighting the vast untapped potential for digital financial services in the country.

Recognizing the need to capitalize on this digital shift, ABL Asset Management Company Limited (ABL Funds), a leading Asset Management Company in Pakistan, embarked on a mission to enhance its innovative investment offering with a fully digital onboarding capability. To achieve this vision, ABL Funds chose to partner with Codebase and leverage our Digibanc platform. This platform, known for its successful implementations in reputable financial institutions globally, provides ready-made and micro services-based banking solutions like digital onboarding to enable efficient, cost-effective, and innovative digital banking.

Consequently, the collaboration between ABL Funds and Codebase has ushered in a transformative era for financial services in Pakistan. By implementing a fully digital onboarding solution, ABL Funds has streamlined its operations. Moreover, it has empowered customers with seamless access to investment opportunities. Furthermore, this move aligns with directives from the Securities and Exchange Commission of Pakistan (SECP), which aim to enhance financial inclusion and compliance within the industry.

We have documented the entire journey of this solution in ABL Funds’ case study. Download it now to gain deeper insights and knowledge about this transformative project.

Share this page

Ready to Innovate? Let’s Talk.

/** This section is only needed once per page if manually copying **/ if (typeof MauticSDKLoaded == 'undefined') { var MauticSDKLoaded = true; var head = document.getElementsByTagName('head')[0]; var script = document.createElement('script'); script.type = 'text/javascript'; script.src = 'https://codebase.mykampaign.com/media/js/mautic-form.js'; script.onload = function() { MauticSDK.onLoad(); }; head.appendChild(script); var MauticDomain = 'https://codebase.mykampaign.com'; var MauticLang = { 'submittingMessage': "Please wait..." } } .mauticform_wrapper { max-width: 600px; margin: 10px auto; } .mauticform-innerform {} .mauticform-post-success {} .mauticform-name { font-weight: bold; font-size: 1.5em; margin-bottom: 3px; } .mauticform-description { margin-top: 2px; margin-bottom: 10px; } .mauticform-error { margin-bottom: 10px; font-family: Manrope; font-size: 16px; font-weight: 500; font-stretch: normal; font-style: normal; line-height: normal; letter-spacing: normal; color: red; } .mauticform-message { margin-bottom: 10px; color: green; font-family: Manrope; font-size: 16px; font-weight: 500; font-stretch: normal; font-style: normal; line-height: normal; letter-spacing: normal; } .mauticform-row { display: block; margin-bottom: 12px; } .mauticform-label { display: block; font-weight: bold; margin-bottom: 5px; font-family: Manrope; font-size: 12px; font-weight: 700; font-stretch: normal; font-style: normal; line-height: normal; letter-spacing: normal; color: #000000; } .mauticform-row.mauticform-required .mauticform-label:after { color: #e32; content: " *"; display: inline; } .mauticform-helpmessage { display: block; font-size: 0.9em; margin-bottom: 3px; } .mauticform-errormsg { display: block; color: red; margin-top: 2px; } .mauticform-selectbox, .mauticform-input, .mauticform-textarea { width: 100%; padding: 0.5em 0.5em; border: solid 1px #E8E8E8 !important; font-family: Manrope; background: #ffffff !important; box-shadow: 0px 0px 0px #fff inset; border-radius: 8px !important; box-sizing: border-box; } .mauticform-checkboxgrp-row { display: flex; align-items: center; /* Vertically center the checkbox and text */ margin-bottom: 10px; /* Add spacing between checkbox rows */ } .mauticform-checkboxgrp-label { font-weight: normal; font-family: Manrope; font-size: 12px; font-weight: 400; margin-left: 0px; display: flex; align-items: center; } .mauticform-checkboxgrp-checkbox { /* appearance: none; */ width: 16px; height: 16px; border: 1px solid #ccc; border-radius: 4px; box-shadow: 0px 4px 6px rgba(0, 0, 0, 0.1); background-color: white; cursor: pointer; margin-right: 8px; } .mauticform-checkboxgrp-checkbox:checked { background-color: #020152; border: 1px solid #020152; box-shadow: 0px 4px 6px rgba(0, 123, 255, 0.4); } .mauticform-radiogrp-row {} .mauticform-radiogrp-label { font-weight: normal; font-family: Manrope; font-size: 12px; font-weight: 400; } .mauticform-radiogrp-radio {} .mauticform-button-wrapper .mauticform-button.btn-default, .mauticform-pagebreak-wrapper .mauticform-pagebreak.btn-default { color: #ffffff; background-color: #020152; border-color: #020152; } .mauticform-button-wrapper .mauticform-button, .mauticform-pagebreak-wrapper .mauticform-pagebreak { display: inline-block; margin-bottom: 0; font-weight: 600; text-align: center; vertical-align: middle; cursor: pointer; background-image: none; border: 1px solid transparent; white-space: nowrap; padding: 6px 12px; font-size: 13px; line-height: 1.3856; border-radius: 3px; -webkit-user-select: none; -moz-user-select: none; -ms-user-select: none; user-select: none; } .mauticform-button-wrapper .mauticform-button.btn-default[disabled], .mauticform-pagebreak-wrapper .mauticform-pagebreak.btn-default[disabled] { background-color: #ffffff; border-color: #dddddd; opacity: 0.75; cursor: not-allowed; } .mauticform-pagebreak-wrapper .mauticform-button-wrapper { display: inline; } #mauticform_input_contactusnewcbt_anything_else_we_should_k::placeholder, #mauticform_input_contactusnewcbt_company::placeholder, #mauticform_input_contactusnewcbt_email::placeholder { color: #888888; font-size: 12px; font-weight: 400; font-family: Manrope; padding-left: 4px; } .btn-css { width: 180px; height: 52px; border-radius: 18px; border: 0px; font-family: Manrope; font-size: 14px; font-weight: 600; font-stretch: normal; font-style: normal; line-height: normal; letter-spacing: normal; color: #ffffff; background-color: #020152; } .row{ display: flex; gap: 50px; }

First Name Please fill in this field

Last Name Please fill in this field

Mobile Number Please fill in this field

Organization Name Please fill in this field

Designation Please select designation

Country Afghanistan Åland Islands Albania Algeria Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bonaire, Saint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil Brunei Bulgaria Burkina Faso Burundi Cape Verde Cambodia Cameroon Canada Cayman Islands Central African Republic Chad Chile China Colombia Comoros Cook Islands Costa Rica Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Democratic Republic of the Congo East Timor Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Fiji Finland France French Guiana French Polynesia Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea Bissau Guyana Haiti Heard Island and McDonald Islands Holy See Honduras Hong Kong Hungary Iceland India Indonesia Iran Iraq Ireland Israel Italy Ivory Coast Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Kuwait Kyrgyzstan Laos Latvia Lebanon Lesotho Liberia Libya Liechtenstein Lithuania Luxembourg Macao Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue North Korea Northern Mariana Islands Norway Oman Pakistan Palau Palestine Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Republic of the Congo Réunion Romania Russia Rwanda Saint Barthelemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin Saint Pierre and Miquelon Saint Vincent and the Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Korea South Sudan Spain Sri Lanka Svalbard and Jan Mayen Sudan Suriname Swaziland Sweden Switzerland Syria Tahiti Taiwan Tajikistan Tanzania Thailand Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu United Kingdom United States Unknown Uganda Ukraine United Arab Emirates Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands (British) Virgin Islands (U.S.) Wallis and Futuna Western Sahara Yemen Yugoslavia Zambia Zimbabwe Please select a country

Email Please fill in this field

I understand & accept Codebase's Privacy Policies

Please accept the T&Cs

Solutions

Our Digibanc platform comes with a range of feature-based modules to bring your digital financial vision to market, quickly.

Services

We provide a game-changing innovation with a light speed delivery and building confidence to your organization.

Our Clients

Explore our clients stories to see what they're building with our digital banking solutions​.

Industries We Serve

Partners

We empower partners, clients, and collaborators with cutting-edge technology to boost efficiency, streamline operations, and enhance customer experiences.